Final Year Project - Final Outcome

So I've managed to get everything done even though Adobe CC really gets on my nerves hahah. A few tweaks had to be done since Adobe CC has limit on the fonts, but all in all, everything went well. So here it goes!

Final Year Project 2 - Phase 3

For this campaign, I've come up with several ideas for the promotion plan. I've selected 2 methods for consumers to engage in this campaign. Below are the examples of my promotion plan.

Example 1 (click to resize)

Example 2 (click to resize)

I've also come up with some collateral needed to support this campaign. It can help to promote this campaign online and offline as well.

To build this website, I used 3 different applications which is Adobe Dreamweaver, Adobe Edge Animated and Xampp (phpMyAdmin).

• Adobe Dreamweaver - I used this application to build any php required sites that needs to connect with the database.

• Adobe Edge Animated - This new application really helps in building my web page. Any required pages that has animations, I can directly build the page in this application and it will automatically save as html files. It's like a mix of Flash and Dreamweaver!

• Xampp (phpMyAdmin) - I use this application to build the user database for this webpage.

The final outcome will be shown on the next post, cheers!

Final Year Project 2 - Introduction

The brand that I've selected for my final project is Nivea For Men and the product I chose is Silver Protect Deodorant. The problem I saw from this product is that the commercials or promotions are too common with any other competitors. The advertising message for my campaign is to deliver the advantage of silver in the product. It can keep one active with their daily routines by providing a full protection for up to 48 hours.

Here is the situation analysis I've done based on the product itself.
Nivea For Men Silver Protect Situation Analysis

Also here I included my old strategy board and my new strategy board. Not much of a change, only in the concept area.

Old Strategy Board

New Strategy Board

I chose Audio Visual & Environmental Design as my minor project and Website as my major project.

Here are some sketches I've done for the ideation part. It's just a rough sketch of my major project, the sitemap etc.

Healthy Food Campaign

Strategy Board

• finalize logo

• 3d Booth

• collaterals (print ads, bunting, EDM, t-shirt)

• everything is on low resolutions (some files are just too big to upload/save), so the colours might be off a little =)

Poster

• a Drive M7 poster done by me, it's more than just energy! ;)

Poster (Typo)

Poster (Typo)

• in this assignment we had to look up the internet for quotes that relates with creativity, and make it into an A0 typo poster...so here is work from CreativeCupid =)

Wedding Photos 1

Wedding Photos 1