Final Year Project 2 - Introduction

The brand that I've selected for my final project is Nivea For Men and the product I chose is Silver Protect Deodorant. The problem I saw from this product is that the commercials or promotions are too common with any other competitors. The advertising message for my campaign is to deliver the advantage of silver in the product. It can keep one active with their daily routines by providing a full protection for up to 48 hours.

Here is the situation analysis I've done based on the product itself.
Nivea For Men Silver Protect Situation Analysis

Also here I included my old strategy board and my new strategy board. Not much of a change, only in the concept area.

Old Strategy Board

New Strategy Board

I chose Audio Visual & Environmental Design as my minor project and Website as my major project.

Here are some sketches I've done for the ideation part. It's just a rough sketch of my major project, the sitemap etc.